Consumers are looking forward to creating purchases during the upcoming festival season with a majority of them likely to buy online or through local stores who offer home delivery, consistent with a survey conducted by LocalCircles.

Of the households surveyed for this report, 60 percent said they’re going to spend during the festive season this year, indicating that there has been a robust improvement in consumer sentiment from May 2021 when only 30 percent households within the LocalCircles survey had indicated that they decide to make discretionary purchases within the next 12 months.

On the opposite hand, 52 percent of households which will shop this festive season are likely to try to to so by ordering online and via local stores for home delivery.

India continues to be driven by value conscious customers. As per the survey
49 percent of households spending this festive season will only shop where they get value.

Of those spending on big ticket items, 55 percent are likely to spend on smartphones and consumer electronics while 67 percent of these spending on fashion and wonder will specialise in apparels.

Of those buying food, 72 percent will spend on buying dry fruits, traditional sweets and chocolates.

Interestingly digital payments is predicted to be the first payment mode for two in 3 households during this festive season.

The major festive season commences in India within the months of October and
November brings with it the cheer of high spirit and positive sentiment with people prepping up their homes for Durga Puja, Dussehra and Diwali, buying various discretionary items, gifting families and friends.

In the aftermath of the four months of the brutal second wave of the COVID-19 outbreak, citizens across the country have started moving more freely as long as most public places from shops, hotels, malls, markets to parks and non secular places are now open.

During these festive months, Indians usually spend on major purchases from making big-ticket purchases like smartphones, consumer electronics and whitegoods to fashion and beauty-related products, along side festive foods and groceries.

The September-October survey done before the festive season focuses on
capturing what percentage of household consumers are likely to spend during the season, what’s the important criteria for them while shopping, and categories of products that they’re likely to spend on.

Also, with rapidly growing digital payments, the survey tracks what percentage of consumers will use it as their primary payment mechanism. additionally , with the pandemic still being a reality and lots of people still being careful about their social interactions, the survey seeks to seek out out how gifting is probably going to require place.

The study received over 115,000 responses from over 38,000 households located across 396 districts of India. 63 percent respondents were men while 37% respondents were women. 44 percent respondents were from Metros-Tier 1 districts, 31 percent from tier 2 and 25 percent respondents were from tier 3, 4 and rural districts.